KKD Pricing offers pricing & revenue optimization consulting services. My team and I redesigned built the brand from scratch and designed a website evoking confidence, professionalism and trust whilst being modern and fresh.

KKD pricing logo design rationale
KKD pricing logo design
Building The Brand

Our first work on KKD Pricing was to build a
brand that focused on the need to convey trust and professionalism. At the same time, it should not be and look like traditional consulting. It should be modern, and to have the element of fun.

KKD Pricing Homepage
KKD Pricing Solutions page
kkdpricing-solutions-innner-page
KKD Pricing services list page
KKD Pricing services page
Landing Experience & Consistency

The main page should be simple, and with minimum text. We needed to pay significant attention to the photography. It needed to convey trust, professionalism, and create a perception of a strong brand. At the same time, it should not be and look like traditional consulting. It should be modern, and kind of fun. The aforementioned goals are mirrored in our UI and were our guide throughout the design process. We were consistent in the interior pages too, preserving the look and feel and the much thought IA.

Meaningful Transitions
UX was top of mind not just for Information Architecture, but experience and storytelling. We made sure the user was guided through the experience, not staggering through it. We achieved that with powerful imagery, illustration elements, subtle interactions and powerful videos.