Proxa’s AI platform is designed to enhance user experience by streamlining processes, ensuring data accuracy, and facilitating insightful analysis. It is built on a robust framework that integrates multiple specialized agents to deliver targeted assistance across various domains. I took part in the Discovery sessions, defined the creative approach, the user audience/personas, designed user flows and the wireframes.
Defined the creative approach
- Collaborated with stakeholders, including product managers and developers, to align on a vision that balances business objectives and user needs.
- Conducted competitive analysis to identify gaps and opportunities, ensuring the creative direction was both innovative and feasible.
- Created mood boards and style guides to establish visual consistency, ensuring that the design reflected brand values and resonated with the target audience.
- Hosted brainstorming sessions with team members to generate unique ideas, selecting the most impactful concepts for further development.
User Audience/Personas
- Conducted user research through surveys, interviews, and observational studies to understand the demographics, motivations, and pain points of the target audience.
- Synthesized research findings into detailed personas, including key characteristics such as goals, frustrations, behaviors, and technology preferences.
- Validated personas with cross-functional teams to ensure they informed design and development priorities effectively.
- Iteratively updated personas as new insights emerged from usability testing or feedback loops.
User Flows
- Mapped out high-level and detailed user flows to visualize how users interact with the product from entry to task completion.
- Collaborated with developers to align on technical feasibility and identify potential friction points in the flow.
- Used tools like Figma, Miro, or Lucidchart to create clear, annotated diagrams that were easy for all stakeholders to understand.
- Regularly reviewed and iterated on user flows based on stakeholder feedback and usability test findings.
Initial, Rapid Wireframing
- Created low-fidelity wireframes quickly to translate concepts into tangible designs and facilitate team discussions.
- Focused on usability and layout over aesthetics at this stage to identify structural and functional issues early.
- Used tools like Figma, Sketch, or Adobe XD to ensure wireframes could be shared and edited collaboratively.
- Organized design critique sessions with team members to refine wireframes before moving to higher fidelity.