As a Senior Designer, I was tasked with redesigning and optimizing Novartis US Communications Impact Intelligence Center to create visually appealing and user-friendly interfaces. The aim was to create a cohesive, data-driven user interface that empowers teams to make informed decisions quickly, based on real-time insights. Each dashboard had its own set of specific requirements, targeting specific operational metrics, such as brand conversation volume, engagements, and change behaviors.
High-Level Overview
Objective: Showcase KPIs (Key Performance Indicators) related to website engagements for the SCEMBLIX brand.
Scope: The dashboard focuses on paid ad performance, user engagement metrics, and educational content interactions.
Dashboard Structure and Features
Brand & Goal Selection
Dropdown menus allow users to filter data by Brand (e.g., SCEMBLIX) and Goal (e.g., Website Engagements).
Stakeholder filtering (e.g., General Stakeholders) helps segment the data further.
Visualizations
Gauges: Used for Paid Ad Impressions, Paid Ad CTR, and Sessions to provide an at-a-glance summary.
Bar Chart: Displays a trend of Paid Ad Impressions over time, with a noticeable spike between late 2023 and early 2024.
Data Table
A filter for the reporting period between July 2022 – August 2024, providing a comprehensive view of data across time.
Market Share
A KPI highlighting the Market Share (May 2024) as 17.10%, adding critical business context.
Design Elements
Color Usage: Clean use of blue and grey for clarity and data focus.
Readability: Clear labels, organized layout, and intuitive buttons (e.g., “Details”).
User Experience: Filters and interactive elements enable dynamic data exploration.
Value of my work
Provided a professional, easy-to-navigate dashboard tailored to measure and communicate brand performance and website engagements.
Built a scalable framework ready for data integration in phases, aligning with stakeholder goals and timelines.
The Impact
This dashboard provides stakeholders with an efficient way to measure brand performance and website engagements. It sets a strong foundation for data-driven decisions while being flexible enough to evolve as more data becomes available.